Credit - Fizzle Show Podcast
The Fizzle Show focuses on independent entrepreneurs (hey, that’s me!) that are building their business or those that are looking to start their own business. Hosted by Corbet Barr, Chase Reeves, and Steph Crowder, the team meets up weekly to bring you insights, tips, and best practices to starting and running your own business. This also extends to their online presence as Fizzle provides guides to get you started with your online business, weekly posts that give you deeper insights into varying topics as well as a members area to converse with other like-minded entrepreneurs.
Episode – How To Get Over The Fear of Niching Down
I’ve been listening to the Fizzle Show for some time now and one episode that I’ve listened to that stood out for me was “How to get over the fear of niching down.” When it comes to podcasters, I thought that this episode was so fitting, especially after coming from another year at Podcast Movement. In this episode, the trio breaks down the pros and cons of niching down in your market…wait, what is niching? Say you want to podcast about fishing. Great, but there are lots of other podcasts about fishing, therefore, how can you make yours stand out and serve the market better? Maybe your podcast is about women who fish, or your podcast is about black sea bass. You just niched down.
The trio goes through all aspects of niching down for your business from whether it is worth it to do so, to getting over your fear in doing it. If you are on the cusp of your podcast idea, or you are looking for a way to make your show tighter, then you would definitely find this episode as a good starting point on niching down.